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Cheryl Wald

Graphic Designer

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BFA Project

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Graduate Project | Lemon Campaign

Built from my 100% imagination. No rules to break. This was a year long project to showcase all my knowledge gained throughout out the year. I wanted to take a simple lemon and expose it to different possibilities to promote the health,cooking & cleaning aspects . Identity system, Ads, Web, vehicle wrap, in store hot spot, sculpture display,sculpture.

packaging | sculpture

Dimensional work is my favorite to experiment with texture and overall look of the product. I want the viewer to fully understand the design and simply enjoy the product with out confusion.

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Informaition design

Comfortably getting message across to viewer with out distraction and easily readable.

Sample of my work above, contact to see more or discuss possible work.

Packaging

ID Systems

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